The Dubreuil Group, owner of Air Caribbean, announced on 17 March, at a press conference in Paris, that their latest venture, French blue, France’s first low-cost, long-haul airline is due to arrive on the market.
This new private airline will position itself on leisure markets, which have recorded strong growth in recent years. From 15 September, the company’s first destination, served from Paris Orly airport, will be to Punta Cana, in the Dominican Republic, with up to four flights a week. Following on, in 2017, with two Indian Ocean destinations: Reunion and Mauritius.
The company will initially use a new Airbus A330, equipped with Wi-Fi, leather seats and HD touch screens. In 2018, three other aircraft will complement the fleet: one A330 and two A350’s, with 350 seats in Economy class and 28 seats in Premium class.
Concerning fares, the essential draw card for a low-cost company, French blue is keeping mum. In fact, it is only when reservations open on their website (frenchblue.com) on 7 June, that the company will reveal all. What is known is that three types of tariffs will be on offer, ranging from a basic, and lowest price package, with payment options at a premium offering with luggage in the hold and meals included. Marc Rochet, French Blue’s President, says the keys to success are: high performance aircraft, optimised costs, passenger volume and attractive prices.
Since the launch was announced, the company has already begun recruiting. In 2018, they aim to have 400 employees in total. In Europe, French blue is the fourth company to embark on the low-cost long-haul scene after Norwegian, Eurowings and Wow Air.