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Digital press of Air France on test. Since April 16, Air France has offered its customers a range of digital media ... 24 hours before their flight passengers can download newspapers and magazines to their touchpad. A first in the world of aviation! Maxime is part of the 90,000 subscribers to Air France ... his plane takes off in two hours, and in the blink of an eye the entrepreneur has downloaded one magazine and two dailies to his touchpad via the dedicated application "A.F. Press", that he can browse through in-flight! "Whenever you fly you have a reservation number linked to your ticket, and this reservation number entitles you to free various newspapers or magazines ... It’s quite intuitive, in 3 clicks I have my contents ... In fact what is really interesting is that I have a complete kiosque, of daily press and then I also have an enriched offer with magazines... and it’s quite exhaustive.” In this Start-Up, the Air France Press offer they know inside-out ... 12 employees have worked in effect for 2 years with the French national airline on the content ... which has grown considerably since the beginning of the test phase 3 months ago. "We are on-line with various newspaper publishers, and regularly we collect the contents, on our server where we have a machine running and which just incorporates it and creates a block that is then available in the form of a catalogue, a catalogue of titles ... today there are daily newspapers, and magazines, and this is offered daily to subscribers. Today it’s only available on IPad, but Air France will bring out the Android and Windows 8 versions soon. » And at first sight, given the down-loads carried out, it’s the dailies that come out on top. But the test is not yet completed; the end of this phase is planned for the last quarter of 2013... After that, will this digital press offer, a first for an airline, be extended to all to Air France passengers? Will the number of titles available be expanded? Will the international press join in? And will we be able to download the entire proposed content? It’s still too early to tell!
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Digital press of Air France on test

28/06/2013

DESCRIPTION : Since April 16, Air France has offered its Frequent Flyers a range of digital media ... 24 hours before their flight passengers can download newspapers and magazines to their touchpad. A first in the world of aviation !

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