In a new global digital and TV advertising campaign for Emirates, Jennifer Aniston makes a return to the A380, and makes a new friend. The ad builds on the success of the first Emirates-Jennifer Aniston ad launched a year ago.
In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her private suite in the Emirates first class cabin, while she was freshening up in the shower spa. The two strike up a conversation and build rapport, as they stroll through the business class cabin and onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model A380 aircraft. In economy class, Cooper is finally reunited with his parents where Jennifer chooses to remain and enjoy Emirates’ inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star.
The shooting of this ad was held in May at Los Angeles airport on board one of the 81 Airbus A380 that operates to this day the airline. It lasted two days and mobilized a hundred people in total. Called "Jennifer Aniston makes a new friend on Emirates" this advertising clip was directed by industry veteran and Oscar-nominee Bryan Buckley.